How to Generate Leads (LGP#1)

How to Generate Leads (LGP#1)

Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick:                                       Welcome back to the Lead Generation podcast. My name is Nick Morris and…

4 Effective Link Building Techniques We Don’t Use (but you can)

4 Effective Link Building Techniques We Don't Use (but you can)

There’s hundreds of techniques you could use to build/attract links to your website. Each technique has different requirements, costs, time to implement and effectiveness. Here’s 4 link building techniques which we don’t use for clients, for various reasons explained below, but you can do for yourself effectively. Real Relationship Building Relationship building isn’t a link building…

What is ‘Outreach’ & Why is it Important?

What is 'Outreach' & Why is it Important?

I regularly mention outreach as an important part of link building so, in this post, I wanted to take the time to fully explain what it is any why its important. ‘Outreach’ refers to the process of connecting with another individual or website in some kind of targeted way. This is usually done by email…

SEO Content Strategy for Small Businesses

SEO Content Strategy for Small Businesses

Ongoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a…

Who Should Create Your Content?

Who Should Create Your Content?

Content creation is a vital part of Search Engine Optimisation (SEO) because it makes your website relevant for the keywords your potential customers are using and helps to attract links. But, how do you actually make that content happen? In this post I’m going to address who should be creating the content for your website.…

How do I Build Links to My New Content?

How do I Build Links to My New Content?

You know that links are an important part of SEO and that attracting those links has something to do with creating great content, but how do you put those two things together? Many people make the mistake of starting the question: How do I Build Links to My New Content? The problem with this question…

Comprehensive Guide to Leveraging Social Media for SEO

Comprehensive Guide to Leveraging Social Media for SEO

This guide is all about how you can utilise social media to boost your search engine optimisation performance. Social Media has become such a popular way to communicate directly and share and consume information that there is a goldmine of opportunities to leverage these networks for the research, relationship building and promotion needed to execute…

Our Ideal Customer

Our Ideal Customer

We’ve been in business for 3 years and have helped many different businesses from a wide range of industries in that time. Recently, however, we decided to niche down and focus on a particular type of customer where we think we can deliver the most value. Those customers are; Small Australian businesses targeting customers in…

How Much Content Should Your Website Have?

How Much Content Should Your Website Have?

Content is a very important part of online marketing, particularly SEO (Search Engine Optimisation) and we find that most small business owners wildly underestimate how much content is ‘enough.’ Website content has two main purposes within SEO; Search Query Relevancy – To add more keywords to the website which makes it relevant for a greater…

Is Black Hat SEO Unethical?

Is Black Hat SEO Unethical?

‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…

The Case for Sponsorship Links

The Case for Sponsorship Links

Sponsorships & Donations have been a popular link building strategy for years and seem to have continued effectiveness despite Google’s recent crackdowns on link manipulation. This type of link building technique is definitely black hat, which we usually advise against due to the risks of a penalty down the road. However, in this article I’m…

Stop Building Links and Start Getting Mentions

Stop Building Links and Start Getting Mentions

You probably know by now that getting other websites to link to your website ie. “Link Building” is a really important part of SEO. But I think this focus is misplaced and often leads to webmasters pursuing the wrong activities. I’d like to make the case that we should be focusing on getting ‘mentions,’ that is…

Introduction to Search Engine Optimisation (SEO)

What is Search Engine Optimisation? Search Engine Optimisation or SEO is the process of getting more traffic (visitors) to your website from the organic (free) search engine result pages. What does SEO Involve? There are three main parts to SEO; Keyword Research & Website Optimisation Ongoing Content Creation Ongoing Link Building   Keyword Research &…

Bloggers & Brands: You’re Doing it Wrong (SEO Edition)

Bloggers & Brands: You're Doing it Wrong (SEO Edition)

With the growth of the web, online publishing and social media and the fall of traditional media, bloggers have gained more and more influence over consumers in many markets. The ability to rank well in Google can mean the difference between a business succeeding and failing. Google determines their rankings using complex algorithms but the…

SEO Basics

SEO Basics

If you’re brand new to the world of Search Engine Optimisation (SEO) then this video is for you. In it I go through the basics, including “What is SEO?,” “Who should and shouldn’t do SEO?” and some basic and intermediate SEO tips to help you get started. Links & Resources Mentioned in the Video Google…

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