Welcome to the Wicked Cow Marketing website. We specialise in helping small businesses to market themselves better with free advice and some paid services. To get started, we’d like to introduce you to our 5 step framework for understanding the important parts of small business marketing.
- Word of Mouth (including referral and online reviews)
This section is all about developing your product or service so that its differentiated from the competition and aligns with what people actually want. Some important concepts include;
- Product – market fit
This is going to be more important for some businesses than others but networking can be a hugely powerful way to get new customers and access to advice, support and resources to help you grow your business in a relatively cost effective way.
Despite all the leaps and bounds we’ve made with technology and the internet, we are still social creatures and meeting the business owner or a staff member can go a long way to making that business more likely to leave an impression and remain top of mind.
Word of Mouth
Word of mouth has always been a powerful marketing tool and the internet, particularly social media and online reviews, have taken it to the next level.
We also include referral and affiliate marketing here as they are incentivised versions of word of mouth.
This section is all about reaching new audiences that you couldn’t get in touch with by using networking and word of mouth. There are many different methods and mediums that fit into this section so we’re just going to mention a few that we offer here at Wicked Cow Marketing and they have to do with search engines.
Search engines are great places to find customers because people are actively seeking out solutions to their problems unlike many traditional forms of advertising where the method is to interrupt people while they’re going about their day. We have 3 solutions to target potential customers in search engines;
- Website Optimisation – this a must for any small business who has a website as it gives you maximum leverage of your website and existing online authority. Leaving this out would be like buying a large ad in the Yellow Pages but putting it in the wrong section so people can’t actually find you.
- Ongoing SEO Services – this is for businesses that want to take their search engine optimisation to the next level by increasing their online authority so they can rank higher for more keywords.
- Search Engine Marketing (SEM) – while the other two services above are about getting your website ranked better in the organic (unpaid) search engine results, this service is to utilise the paid advertising options in the search results to laser target your potential customers.
The final part of our 5 step framework is about taking potential customers from the ‘interested’ stage to making a purchase. Many small businesses haven’t had formal sales training and part of the reason for that is that it has this slimy ‘car salesman’ image which puts people off. However, you needn’t think of sales as a high pressure process that is ultimately unwanted by the customer but rather an honest attempt to help to make your customers’ lives better, assuming you truly believe in the value of your product. If you’ve done the other parts of your marketing well then getting the sale should come easily.
This section also includes things like follow up and email marketing (to your existing list, not cold emailing) as well as encouraging existing and past customers to come back and buy again or upgrade.
If you’re interested in applying our 5 step framework, start by joining our Adelaide Small Business Growth Facebook community (only open to Adelaide businesses at this point).
You might also be interested in learning more about our services here.
If you have any questions about the 5 step framework, our services or anything else, please don’t hesitate to contact us.