Who Should Create Your Content?

Who Should Create Your Content?

Content creation is a vital part of Search Engine Optimisation (SEO) because it makes your website relevant for the keywords your potential customers are using and helps to attract links. But, how do you actually make that content happen? In this post I’m going to address who should be creating the content for your website.…

How do I Build Links to My New Content?

How do I Build Links to My New Content?

You know that links are an important part of SEO and that attracting those links has something to do with creating great content, but how do you put those two things together? Many people make the mistake of starting the question: How do I Build Links to My New Content? The problem with this question…

Comprehensive Guide to Leveraging Social Media for SEO

Comprehensive Guide to Leveraging Social Media for SEO

This guide is all about how you can utilise social media to boost your search engine optimisation performance. Social Media has become such a popular way to communicate directly and share and consume information that there is a goldmine of opportunities to leverage these networks for the research, relationship building and promotion needed to execute…

Our Ideal Customer

Our Ideal Customer

We’ve been in business for 3 years and have helped many different businesses from a wide range of industries in that time. Recently, however, we decided to niche down and focus on a particular type of customer where we think we can deliver the most value. Those customers are; Small Australian businesses targeting customers in…

How Much Content Should Your Website Have?

How Much Content Should Your Website Have?

Content is a very important part of online marketing, particularly SEO (Search Engine Optimisation) and we find that most small business owners wildly underestimate how much content is ‘enough.’ Website content has two main purposes within SEO; Search Query Relevancy – To add more keywords to the website which makes it relevant for a greater…

Is Black Hat SEO Unethical?

Is Black Hat SEO Unethical?

‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…

The Case for Sponsorship Links

The Case for Sponsorship Links

Sponsorships & Donations have been a popular link building strategy for years and seem to have continued effectiveness despite Google’s recent crackdowns on link manipulation. This type of link building technique is definitely black hat, which we usually advise against due to the risks of a penalty down the road. However, in this article I’m…

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