LGP#5: Adwords – The Holy Grail of Online Advertising

LGP#5: Adwords - The Holy Grail of Online Advertising

Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode…

10 Ways to Use LinkedIn to Generate Potential Leads

10 Ways to Use LinkedIn to Generate Potential Leads

You might have mixed feelings about social media, but there’s one channel you simply can’t afford to ignore – LinkedIn. Many people think of LinkedIn as a place to look for jobs, but companies big small are utilising this platform to grow their businesses. In a recent survey by Allianz, over 84% of respondents (small…

How to Make More Sales (LGP#4)

How to Make More Sales (LGP#4)

A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and…

Direct Response Copywriting with Stefan King (LGP#3)

Direct Response Copywriting with Stefan King (LGP#3)

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more…

How to Do Effective Content Based Link Building

How to Do Effective Content Based Link Building

As you know, link building is a vital part of Search Engine Optimisation because its the primary way that Google determines the value of your site. ‘Content Based Link Building’ means the links are gained entirely on the merits of the content being linked to which makes it the most ‘white hat‘ strategy for gaining…

How to use SEO to Generate Leads (LPG#2)

How to use SEO to Generate Leads (LPG#2)

Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…

How to Create Customer Personas

How to Create Customer Personas

How much do you really know about your customers? If you’re like most businesses, chances are not enough. It’s important to understand your customers, so you can segment them and create stronger marketing campaigns. And it all starts with creating customer personas. Customer personas are the individual and identifiable groups of people who buy your…

How to Generate Leads (LGP#1)

How to Generate Leads (LGP#1)

Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick:                                       Welcome back to the Lead Generation podcast. My name is Nick Morris and…

4 Effective Link Building Techniques We Don’t Use (but you can)

4 Effective Link Building Techniques We Don't Use (but you can)

There’s hundreds of techniques you could use to build/attract links to your website. Each technique has different requirements, costs, time to implement and effectiveness. Here’s 4 link building techniques which we don’t use for clients, for various reasons explained below, but you can do for yourself effectively. Real Relationship Building Relationship building isn’t a link building…

What is ‘Outreach’ & Why is it Important?

What is 'Outreach' & Why is it Important?

I regularly mention outreach as an important part of link building so, in this post, I wanted to take the time to fully explain what it is any why its important. ‘Outreach’ refers to the process of connecting with another individual or website in some kind of targeted way. This is usually done by email…

SEO Content Strategy for Small Businesses

SEO Content Strategy for Small Businesses

Ongoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a…

Who Should Create Your Content?

Who Should Create Your Content?

Content creation is a vital part of Search Engine Optimisation (SEO) because it makes your website relevant for the keywords your potential customers are using and helps to attract links. But, how do you actually make that content happen? In this post I’m going to address who should be creating the content for your website.…

How do I Build Links to My New Content?

How do I Build Links to My New Content?

You know that links are an important part of SEO and that attracting those links has something to do with creating great content, but how do you put those two things together? Many people make the mistake of starting the question: How do I Build Links to My New Content? The problem with this question…

Comprehensive Guide to Leveraging Social Media for SEO

Comprehensive Guide to Leveraging Social Media for SEO

This guide is all about how you can utilise social media to boost your search engine optimisation performance. Social Media has become such a popular way to communicate directly and share and consume information that there is a goldmine of opportunities to leverage these networks for the research, relationship building and promotion needed to execute…

Our Ideal Customer

Our Ideal Customer

We’ve been in business for 3 years and have helped many different businesses from a wide range of industries in that time. Recently, however, we decided to niche down and focus on a particular type of customer where we think we can deliver the most value. Those customers are; Small Australian businesses targeting customers in…

How Much Content Should Your Website Have?

How Much Content Should Your Website Have?

Content is a very important part of online marketing, particularly SEO (Search Engine Optimisation) and we find that most small business owners wildly underestimate how much content is ‘enough.’ Website content has two main purposes within SEO; Search Query Relevancy – To add more keywords to the website which makes it relevant for a greater…

Is Black Hat SEO Unethical?

Is Black Hat SEO Unethical?

‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…

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