Is Black Hat SEO Unethical?

Is Black Hat SEO Unethical?

‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…

The Case for Sponsorship Links

The Case for Sponsorship Links

Sponsorships & Donations have been a popular link building strategy for years and seem to have continued effectiveness despite Google’s recent crackdowns on link manipulation. This type of link building technique is definitely black hat, which we usually advise against due to the risks of a penalty down the road. However, in this article I’m…

Stop Building Links and Start Getting Mentions

Stop Building Links and Start Getting Mentions

You probably know by now that getting other websites to link to your website ie. “Link Building” is a really important part of SEO. But I think this focus is misplaced and often leads to webmasters pursuing the wrong activities. I’d like to make the case that we should be focusing on getting ‘mentions,’ that is…

Introduction to Search Engine Optimisation (SEO)

What is Search Engine Optimisation? Search Engine Optimisation or SEO is the process of getting more traffic (visitors) to your website from the organic (free) search engine result pages. What does SEO Involve? There are three main parts to SEO; Keyword Research & Website Optimisation Ongoing Content Creation Ongoing Link Building   Keyword Research &…

Bloggers & Brands: You’re Doing it Wrong (SEO Edition)

Bloggers & Brands: You're Doing it Wrong (SEO Edition)

With the growth of the web, online publishing and social media and the fall of traditional media, bloggers have gained more and more influence over consumers in many markets. The ability to rank well in Google can mean the difference between a business succeeding and failing. Google determines their rankings using complex algorithms but the…

SEO Basics

SEO Basics

If you’re brand new to the world of Search Engine Optimisation (SEO) then this video is for you. In it I go through the basics, including “What is SEO?,” “Who should and shouldn’t do SEO?” and some basic and intermediate SEO tips to help you get started. Links & Resources Mentioned in the Video Google…

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