Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent.
In this week’s episode of the Lead Generation Podcast we’re talking with Wicked Cow Marketing’s Adwords specialist: Chris Schwarz about the holy grail of online advertising: Search Engine Marketing, focusing on the Adwords platform.
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Transcription coming soon.