Adding your business to local directories is an easy way to get links (for SEO) and might send some traffic along too. This is a list of the best Australian Business Directories. Each row contains the following information and there is a key down the bottom explaining each of the elements in more detail.
- Directory name & link
- Target Topic
- Target Location
- Design Quality
- Whether the directory ‘followed’ or ‘no followed’
- What is the cost of being in the directory
Free Directory Submissions Worksheet
To make your life easier, we’ve created a Worksheet listing all of the business directories with useful information including;
- Word count required for descriptions to allow you to plan them in advance
- Notes about the submission process e.g. is a confirmation email required, will it be manually reviewed or will it be added instantly
- Handy form for you to input all of your business details for quick reference when making your submissions
- Handy location to record the important details for each submission including username, password and submission date
To get access to this worksheet, please join our mailing list using the form below. As well as your worksheet, you’ll also receive regular emails with our latest tips for improving your search engine rankings.
We promise to never sell or share your details with any other party.
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Agent Local | General | Australia | High | Yes | Fully Free |
| Aussie Web | General | Australia | High | Yes | Fully Free |
| Come on Aussie | General | Australia | High | Yes | Fully Free |
| Dizy Local | General | Australia | High | Yes | Fully Free |
| Pure Local | General | Australia | High | Yes | Fully Free |
| Hot Frog | General | Australia | High | Yes | Fully Free |
| Localbd | General | Australia | High | Yes | Fully Free |
| Oz Small Biz | General | Australia | High | Yes | Fully Free |
| Rave About It | General | Australia | High | Yes | Fully Free |
| Redalto | General | Australia | High | Yes | Fully Free |
| Start Local | General | Australia | High | Yes | Fully Free |
| True Local | General | Australia | High | Yes | Restricted Free |
| Around You | General | Australia | High | No | Requires Further Investigation |
| YellowPages | General | Australia | High | No | Restricted Free |
| Ersatz | General | Australia | High | Yes | Ongoing Cost |
| AU Web Dir | General | Australia | Medium | Yes | Fully Free |
| Advance Australia Fair | General | Australia | Medium | Yes | Fully Free |
| A to Z Pages | General | Australia | Medium | Yes | Fully Free |
| Aus Everything | General | Australia | Medium | Yes | Fully Free |
| Australian Business Listing | General | Australia | Medium | Yes | Fully Free |
| Shopsafe | General | Australia | Medium | Yes | Fully Free |
| Australian Online Business | General | Australia | Medium | Yes | Fully Free |
| Australian Online Advertising | General | Australia | Medium | Yes | Fully Free |
| Business Listing Now | General | Australia | Medium | Yes | Fully Free |
| Business Listings | General | Australia | Medium | Yes | Fully Free |
| dlook | General | Australia | Medium | Yes | Fully Free |
| Down Under Index | General | Australia | Medium | Yes | Fully Free |
| Dynamic Search | General | Australia | Medium | Yes | Fully Free |
| Industry Link | General | Australia | Medium | Yes | Fully Free |
| Jacko | General | Australia | Medium | Yes | Fully Free |
| National Directory | General | Australia | Medium | Yes | Fully Free |
| Shop Seek | General | Australia | Medium | Yes | Fully Free |
| Site Review | General | Australia | Medium | Yes | Fully Free |
| Web Directory Australia | General | Australia | Medium | Yes | Fully Free |
| YelLowBook | General | Australia | Medium | Yes | Fully Free |
| ADTA | General | Australia | Medium | Yes | Ongoing Cost |
| Directory Name | General | Australia | Medium | Yes | Ongoing Cost |
| Hello Cocky | General | Australia | Medium | Yes | Ongoing Cost |
| Local Business Guide | General | Australia | Medium | Yes | Ongoing Cost |
| Vere Directory | General | Australia | Medium | Yes | Ongoing Cost |
| Retail Biz Directory | General | Australia | Medium | Yes | Requires Further Investigation |
| Like It Buy It | General | Australia | Medium | Yes | Requires Further Investigation |
| Local | General | Australia | Medium | No* | Fully Free |
| Yalwa | General | Australia | Medium | No* | Fully Free |
| Aussies R Us | General | Australia | Medium | No | Fully Free |
| Company List | General | Australia | Medium | No | Fully Free |
| Locanto | General | Australia | Medium | No | Fully Free |
| Radaris | General | Australia | Medium | No | Fully Free |
| Website Link | General | Australia | Medium | No | Fully Free |
| AGD | General | Australia | Medium | No | Ongoing Cost |
| Find Local | General | Australia | Medium | No | Ongoing Cost |
| Locafy | General | Australia | Medium | No | Restricted Free |
| City Web Guide | General | Australia | Medium | N/A | Fully Free |
| Find in Australia | General | Australia | Medium | N/A | Fully Free |
| Local Listings | General | Australia | Medium | N/A | Fully Free |
| Direct Way | General | Australia | Medium | Yes | Requires Further Investigation |
| Enterprise Search | General | Australia | Medium | No | Fully Free |
| Oz Biz Links | General | Australia | Medium | Yes | Restricted Free |
| Oze Biz | General | Australia | Medium | No* | Requires Further Investigation |
| Tuugo | General | Australia | Medium | No | Requires Further Investigation |
| Aus Dict | General | Australia | Low | Yes | Fully Free |
| Aus Directory | General | Australia | Low | Yes | Fully Free |
| Aus Page | General | Australia | Low | Yes | Fully Free |
| Australian Business Directory | General | Australia | Low | Yes | Fully Free |
| Australian Guide | General | Australia | Low | Yes | Fully Free |
| Slider | General | Australia | Low | Yes | Fully Free |
| Web Network | General | Australia | Low | Yes | Fully Free |
| Website Library | General | Australia | Low | Yes | Requires Further Investigation |
| Whammo | General | Australia | Low | Yes | Requires Further Investigation |
| Australian1 | General | Australia | Low | Yes | Restricted Free |
| Service Crowd Directory | General | Australia | High | Yes | Fully Free |
Industry Specific Directories
Industry specific directories are generally going to help your SEO and lead generation more than general directories. We’ve tried to break these topical directories down into categories but please be aware that some of them were difficult to qualify so they might be in a different category to what you’d expect. Have a look over the whole list to avoid missing any that are relevant to your business.
Tourism, Hospitality, Accommodation & Things to Do
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Accommodation Australia | Accommodation | Australia | High | Yes | Requires Further Investigation |
| Restaurants & Catering Supplier Directory | Restaurant & Catering Suppliers | Australia | High | Yes | Requires Further Investigation |
| Go Hospitality | Hospitality | Australia | Medium | No | Fully Free |
| Word of Mouth on the Web | Things to Do | Australia | High | No | Fully Free |
| Wot To Do | Things to Do | Australia | Medium | Yes | Fully Free |
Hair, Beauty & Spa
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Beauty & Spas | Beauty & Spas | Australia | Medium | Yes | Requires Further Investigation |
| Day Spas | Day Spas | Australia | High | Yes | Requires Further Investigation |
| My Spa Guide | Day Spas | Australia | High | Yes | Requires Further Investigation |
| In Style Mag Directory | Hair & Beauty | Australia | High | Yes | Requires Further Investigation |
| My Local Salon | Hair, Beauty & Spa | Australia | Medium | No | Requires Further Investigation |
| National Hypnotherapists Register | Hypnotherapists | Australia | Medium | Yes | Requires Further Investigation |
| Well Being | Natural Health, Therapy, Holistic Healing and Health Practitioners | Australia | High | Yes | Requires Further Investigation |
| Natural Therapy Pages | Natural Therapy | Australia | High | Yes | Ongoing Cost |
| Organic Finder | Organic Businesses | Australia | High | Yes | Ongoing Cost |
| Well Guided | Therapists | Australia | High | Yes | Fully Free |
| Sassable | Hair & Beauty | Australia | High | Yes | Requires Further Investigation |
Building, Architecture & Design
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Specifier | Architecture & Design | Australia | Medium | Followed | Ongoing Cost |
| Infolink | Architecture, Building, Construction & Design | Australia | Medium | No | Fully Free |
| Site Build | Building | Australia | Medium | No | Restricted Free |
| City Designers | Designers | Australia | Medium | No | Fully Free |
| Home Design Directory | Home Design | Australia | High | No | Ongoing Cost |
| Interior Designers Australia | Interior Design | Australia | Medium | Yes | Fully Free |
Home & Garden
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Home & Garden Directory | Home & Garden | Australia | Medium | Yes | Fully Free |
| Home Improvement Pages | Home Improvement | Australia | High | Yes | Ongoing Cost |
| ATUG | Tradesman | Australia | Medium | Yes | Fully Free |
| Skilled Tradies | Tradesman | Australia | Medium | No | Fully Free |
| Hired Help | Trades and Services | Australia | Medium | Yes | Fully Free |
Insurance, Accounting & Finance
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Australia Car Insurance Directory | Automotive Insurance Providers and Brokers | Australia | Medium | No | Fully Free |
| Australian Online Finance | Finance | Australia | Low | No | Fully Free |
| Financial Services Directory | Financial Services | Australia | Medium | Yes | Fully Free |
| Get Informed on Insurance | Insurance | Australia | Medium | No | Requires Further Investigation |
| City Insurance | Insurance | Australia | High | Fully Free | |
| Master Funds | Investment, Finance, Superannuation & Taxation | Australia | Medium | Requires Further Investigation | |
| City Lawyers | Lawyers | Australia | Medium | No | Fully Free |
| Motoring Directory | Motoring | Australia | Medium | Yes | Once Off Cost |
| Professional Indemnity Insurance | Professional Indemnity Insurance | Australia | Medium | Yes | Fully Free |
| Andrea Davies Directory | Investment Professionals | Australia | High | Yes | Requires Further Investigation |
| I-SMSF | Accountants & Financial Planners | Australia | Medium | Yes | Requires Further Investigation |
Real Estate
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| My Property Swap Directory | Real Estate | Australia | High | Yes | Requires Further Investigation |
Health & Fitness
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Bicycle Network Australia | Cycling | Australia | High | Yes | Fully Free |
Gifts & Special Occasions
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Dream Day Invitations Directory | Weddings | Australia | Medium | Yes | Restricted Free |
| Gift Ware | Gifts & Homewares | Australia | Medium | Yes | Fully Free |
Other
| Directory | Target Topic | Target Location | Design Quality | Followed? | Cost |
| Deals Extra | Deals | Australia | Medium | Yes | Requires Further Investigation |
| Dewalist | Classifieds | Australia | Low | Yes | Fully Free |
| ISX | Indigenous Businesses | Australia | High | Yes | Requires Further Investigation |
| Lingerie Directory | Lingerie Shops | Australia | Medium | Yes | Requires Further Investigation |
| Singh | Indian Businesses | Australia | Medium | Yes | Fully Free |
| South Africans in Australia | South African Businesses | Australia | Medium | Yes | Once Off Cost |
| The Green Directory | Green Businesses | Australia | High | No* | Ongoing Cost |
Key
- [Directory name & link] – This is pretty self explanatory
- [Target Topic] – The types of businesses that this directory includes
- [Target Location] – The location of the businesses that this directory includes
- [Design Quality] – Our subjective assessment of the design quality of the directory. We are using design quality as a proxy for overall quality. Its far from a perfect measure but does give you an indication of whether it would be a good directory to add your business to or not (more on this below).
- [is the directory ‘followed’ or ‘no followed’] – Websites can add code to their outbound links to tell Google whether or not they ‘endorse’ the website being linked to. If the link has the ‘followed’ code they’re telling Google they do endorse it, which is better for the business, if the link has the ‘no followed’ code they’re telling Google they don’t necessarily endorse it, which isn’t as good for the business (more on this below).
- [is there a cost] – Is there a cost to be added to the directory and, if so, what is the cost. The possible answers we have for this element are;
- Fully Free – The main business details: Name, Address, Phone Number & Website Link can all be added to a listing without any kind of fee or exchange (such as a reciprocal link) required
- Restricted Free – The listing and details can be added free of payment but with other restrictions (such as reciprocal link)
- Once Off Cost – There is a one off cost to add the listing
- Ongoing Cost – There is an ongoing cost to add and keep the listing alive
- Requires Further Investigation – It wasn’t clear to us if there was a cost and/or what the cost was so further investigation is required to determine this
Directory Quality
You shouldn’t add your business to every directory you can find willy nilly because low quality directories will have little to no value. Use our ‘design quality’ assessment as a rough guide and make your own decision about the quality of the directory. Essentially you want to determine if they directory actually adds any value to the web. If your answer is ‘no’ or ‘barely’ its not worth trying to get your business in there.
Followed or No Followed
Typically when trying to acquire links for SEO (Search Engine Optimisation) purposes, you want them to be ‘followed.’ If they are ‘no followed’ then you should get some other kind of benefit, such as traffic and leads, to make it worth adding your business to that directory.
One type of value which is useful for Local SEO (Search Engine Optimisation for Local Businesses that have Google Place Pages, P.S. every local business qualifies for a Google Place page and you should claim yours if you haven’t already) is to get a Name, Address, Phone Number or NAP citation for your business. The more instances of your businesses NAP information that are available around the web, the better your Local SEO rankings will be. In this case, directories only need to feature your NAP information rather than your website link in order to give value.
If you notice missing or incorrect information, please let us know using the form below.
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