In this post I want to discuss what you can expect from a Search Engine Optimisation (SEO) campaign. Due to the mystery surrounding the SEO process and other factors, business owners often have expectations that are way out of sync with the reality. What Does ‘Prominence’ Mean in SEO? Before we get started, I want to…
The State of Small Business SEO: Link Building
Up until now I’ve always advocated that small businesses use a purely white hat approach to link building for their SEO. However, I’ve recently changed my stance as I think for most small businesses, the cost of outsourcing this type of SEO campaign is now just too high and hence not really worth it. You’ll notice…
Boost your Conversions with Landing Pages (LGP#8)
“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of…
How to Buy Leads & Skip the Marketing Hassle (LGP#7)
There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member…
Online Business Directories – Are They Worthwhile? (LGP#6)
We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a…
LGP#5: Adwords – The Holy Grail of Online Advertising
Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode…
10 Ways to Use LinkedIn to Generate Potential Leads
You might have mixed feelings about social media, but there’s one channel you simply can’t afford to ignore – LinkedIn. Many people think of LinkedIn as a place to look for jobs, but companies big small are utilising this platform to grow their businesses. In a recent survey by Allianz, over 84% of respondents (small…
How to Make More Sales (LGP#4)
A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and…
Direct Response Copywriting with Stefan King (LGP#3)
Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more…
How to Do Effective Content Based Link Building
As you know, link building is a vital part of Search Engine Optimisation because its the primary way that Google determines the value of your site. ‘Content Based Link Building’ means the links are gained entirely on the merits of the content being linked to which makes it the most ‘white hat‘ strategy for gaining…
How to use SEO to Generate Leads (LPG#2)
Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…
How to Generate Leads (LGP#1)
Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and…
4 Effective Link Building Techniques We Don’t Use (but you can)
There’s hundreds of techniques you could use to build/attract links to your website. Each technique has different requirements, costs, time to implement and effectiveness. Here’s 4 link building techniques which we don’t use for clients, for various reasons explained below, but you can do for yourself effectively. Real Relationship Building Relationship building isn’t a link building…
What is ‘Outreach’ & Why is it Important?
I regularly mention outreach as an important part of link building so, in this post, I wanted to take the time to fully explain what it is any why its important. ‘Outreach’ refers to the process of connecting with another individual or website in some kind of targeted way. This is usually done by email…
SEO Content Strategy for Small Businesses
Ongoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a…
Who Should Create Your Content?
Content creation is a vital part of Search Engine Optimisation (SEO) because it makes your website relevant for the keywords your potential customers are using and helps to attract links. But, how do you actually make that content happen? In this post I’m going to address who should be creating the content for your website.…
How do I Build Links to My New Content?
You know that links are an important part of SEO and that attracting those links has something to do with creating great content, but how do you put those two things together? Many people make the mistake of starting the question: How do I Build Links to My New Content? The problem with this question…
10 Ways Social Media Can Improve your Search Engine Rankings
We all know that Social Media is a great medium for reaching and engaging with new and existing customers but did you know that it can also be utilised to increase your search engine rankings? In this article we share ten ways that social media can be used to improve your Search Engine Optimisation (SEO).…
Comprehensive Guide to Leveraging Social Media for SEO
This guide is all about how you can utilise social media to boost your search engine optimisation performance. Social Media has become such a popular way to communicate directly and share and consume information that there is a goldmine of opportunities to leverage these networks for the research, relationship building and promotion needed to execute…
How to Develop a Q&A Content Strategy that Goes Beyond the FAQ Page
In the past I’ve talked about FAQs as one of the pillars of our strategy for creating content that covers a wide range of search queries relevant to your industry. I’ve realised recently that often when I’m talking about ‘FAQs’ people are getting stuck on the idea of the ‘FAQ page,’ which is really only…