In this post I want to discuss what you can expect from a Search Engine Optimisation (SEO) campaign. Due to the mystery surrounding the SEO process and other factors, business owners often have expectations that are way out of sync with the reality. What Does ‘Prominence’ Mean in SEO? Before we get started, I want to…
Copywriting
Direct Response Copywriting with Stefan King (LGP#3)
Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more…