“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of…
Lead Generation
How to Buy Leads & Skip the Marketing Hassle (LGP#7)
There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member…
Online Business Directories – Are They Worthwhile? (LGP#6)
We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a…
LGP#5: Adwords – The Holy Grail of Online Advertising
Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode…
10 Ways to Use LinkedIn to Generate Potential Leads
You might have mixed feelings about social media, but there’s one channel you simply can’t afford to ignore – LinkedIn. Many people think of LinkedIn as a place to look for jobs, but companies big small are utilising this platform to grow their businesses. In a recent survey by Allianz, over 84% of respondents (small…
Direct Response Copywriting with Stefan King (LGP#3)
Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more…
How to Create Customer Personas
How much do you really know about your customers? If you’re like most businesses, chances are not enough. It’s important to understand your customers, so you can segment them and create stronger marketing campaigns. And it all starts with creating customer personas. Customer personas are the individual and identifiable groups of people who buy your…
How to Generate Leads (LGP#1)
Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and…