There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member…
Podcast
Online Business Directories – Are They Worthwhile? (LGP#6)
We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a…
LGP#5: Adwords – The Holy Grail of Online Advertising
Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode…
How to Make More Sales (LGP#4)
A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and…
How to use SEO to Generate Leads (LPG#2)
Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…
How to Generate Leads (LGP#1)
Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and…