A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and…
Sales Process
How to Create Customer Personas
How much do you really know about your customers? If you’re like most businesses, chances are not enough. It’s important to understand your customers, so you can segment them and create stronger marketing campaigns. And it all starts with creating customer personas. Customer personas are the individual and identifiable groups of people who buy your…