Last year (2017) was a big year for Local SEO as the Google My Business (GMB) dashboard got a lot of updates and we can see local becoming more and more important for Google’s overall and mobile strategy. Local SEO is becoming a significant discipline within broader search engine optimisation and its important to stay…
SEO
SEO Campaign Expectations
In this post I want to discuss what you can expect from a Search Engine Optimisation (SEO) campaign. Due to the mystery surrounding the SEO process and other factors, business owners often have expectations that are way out of sync with the reality. What Does ‘Prominence’ Mean in SEO? Before we get started, I want to…
The State of Small Business SEO: Link Building
Up until now I’ve always advocated that small businesses use a purely white hat approach to link building for their SEO. However, I’ve recently changed my stance as I think for most small businesses, the cost of outsourcing this type of SEO campaign is now just too high and hence not really worth it. You’ll notice…
How to use SEO to Generate Leads (LPG#2)
Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…
SEO Content Strategy for Small Businesses
Ongoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a…
10 Ways Social Media Can Improve your Search Engine Rankings
We all know that Social Media is a great medium for reaching and engaging with new and existing customers but did you know that it can also be utilised to increase your search engine rankings? In this article we share ten ways that social media can be used to improve your Search Engine Optimisation (SEO).…
How Much Content Should Your Website Have?
Content is a very important part of online marketing, particularly SEO (Search Engine Optimisation) and we find that most small business owners wildly underestimate how much content is ‘enough.’ Website content has two main purposes within SEO; Search Query Relevancy – To add more keywords to the website which makes it relevant for a greater…
Is Black Hat SEO Unethical?
‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…
The Case for Sponsorship Links
Sponsorships & Donations have been a popular link building strategy for years and seem to have continued effectiveness despite Google’s recent crackdowns on link manipulation. This type of link building technique is definitely black hat, which we usually advise against due to the risks of a penalty down the road. However, in this article I’m…
Introduction to Search Engine Optimisation (SEO)
What is Search Engine Optimisation? Search Engine Optimisation or SEO is the process of getting more traffic (visitors) to your website from the organic (free) search engine result pages. What does SEO Involve? There are three main parts to SEO; Keyword Research & Website Optimisation Ongoing Content Creation Ongoing Link Building Keyword Research &…
Bloggers & Brands: You’re Doing it Wrong (SEO Edition)
With the growth of the web, online publishing and social media and the fall of traditional media, bloggers have gained more and more influence over consumers in many markets. The ability to rank well in Google can mean the difference between a business succeeding and failing. Google determines their rankings using complex algorithms but the…
SEO Basics
If you’re brand new to the world of Search Engine Optimisation (SEO) then this video is for you. In it I go through the basics, including “What is SEO?,” “Who should and shouldn’t do SEO?” and some basic and intermediate SEO tips to help you get started. Links & Resources Mentioned in the Video Google…