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SEO

Local SEO in 2018

July 12, 2020 by nick Leave a Comment

Last year (2017) was a big year for Local SEO as the Google My Business (GMB) dashboard got a lot of updates and we can see local becoming more and more important for Google’s overall and mobile strategy. Local SEO is becoming a significant discipline within broader search engine optimisation and its important to stay…

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SEO Campaign Expectations

November 22, 2016 by nick Leave a Comment

In this post I want to discuss what you can expect from a Search Engine Optimisation (SEO) campaign. Due to the mystery surrounding the SEO process and other factors, business owners often have expectations that are way out of sync with the reality. What Does ‘Prominence’ Mean in SEO? Before we get started, I want to…

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The State of Small Business SEO: Link Building

October 22, 2016 by nick Leave a Comment

Up until now I’ve always advocated that small businesses use a purely white hat approach to link building for their SEO. However, I’ve recently changed my stance as I think for most small businesses, the cost of outsourcing this type of SEO campaign is now just too high and hence not really worth it. You’ll notice…

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How to use SEO to Generate Leads (LPG#2)

May 13, 2015 by nick Leave a Comment

Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…

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SEO Content Strategy for Small Businesses

February 6, 2015 by nick Leave a Comment

Ongoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a…

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10 Ways Social Media Can Improve your Search Engine Rankings

October 18, 2014 by nick Leave a Comment

We all know that Social Media is a great medium for reaching and engaging with new and existing customers but did you know that it can also be utilised to increase your search engine rankings? In this article we share ten ways that social media can be used to improve your Search Engine Optimisation (SEO).…

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How Much Content Should Your Website Have?

August 27, 2014 by nick 2 Comments

Content is a very important part of online marketing, particularly SEO (Search Engine Optimisation) and we find that most small business owners wildly underestimate how much content is ‘enough.’ Website content has two main purposes within SEO; Search Query Relevancy – To add more keywords to the website which makes it relevant for a greater…

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Is Black Hat SEO Unethical?

August 2, 2014 by nick 4 Comments

‘Black Hat SEO‘ is essentially any technique or strategy that attempts to manipulate Google to get higher rankings rather than earning those rankings by following the search engine guidelines and creating high quality and useful websites, known as White Hat SEO. So, is Black Hat unethical? In some situations it can be, I’ll address those below, but…

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The Case for Sponsorship Links

July 24, 2014 by nick 2 Comments

Sponsorships & Donations have been a popular link building strategy for years and seem to have continued effectiveness despite Google’s recent crackdowns on link manipulation. This type of link building technique is definitely black hat, which we usually advise against due to the risks of a penalty down the road. However, in this article I’m…

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Introduction to Search Engine Optimisation (SEO)

May 29, 2014 by nick Leave a Comment

What is Search Engine Optimisation? Search Engine Optimisation or SEO is the process of getting more traffic (visitors) to your website from the organic (free) search engine result pages. What does SEO Involve? There are three main parts to SEO; Keyword Research & Website Optimisation Ongoing Content Creation Ongoing Link Building   Keyword Research &…

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Bloggers & Brands: You’re Doing it Wrong (SEO Edition)

April 10, 2014 by nick 6 Comments

With the growth of the web, online publishing and social media and the fall of traditional media, bloggers have gained more and more influence over consumers in many markets. The ability to rank well in Google can mean the difference between a business succeeding and failing. Google determines their rankings using complex algorithms but the…

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SEO Basics

April 1, 2014 by nick 1 Comment

If you’re brand new to the world of Search Engine Optimisation (SEO) then this video is for you. In it I go through the basics, including “What is SEO?,” “Who should and shouldn’t do SEO?” and some basic and intermediate SEO tips to help you get started. Links & Resources Mentioned in the Video Google…

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Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
Based on 5 reviews
powered by Google
Adelaide Speed Date ASD
Adelaide Speed Date ASD
06:31 30 Sep 18
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
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I’m a Level 8 in Google’s ‘Local Guides’ Program

Nick Morris Local Guides

‘Local Guides’ is Google’s program for encouraging people to contribute photos, reviews, ratings and other info to the Google Maps platform. These are the people who will most likely leave reviews of your business on Google so it helps to understand how the platform works. See my contributions here.

Search Engine Marketing (SEM) Search Engine Optimisation (SEO)

Blog Posts

  • Local SEO in 2018
  • SEO Campaign Expectations
  • The State of Small Business SEO: Link Building
  • Boost your Conversions with Landing Pages (LGP#8)
  • How to Buy Leads & Skip the Marketing Hassle (LGP#7)

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