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You are here: Home / Resources / Industry Research / Day Spa SEO Analysis & Resources

Day Spa SEO Analysis & Resources

Day Spa SEO Analysis AustraliaIntroduction

This is an analysis of the Search Engine Optimisation techniques and landscape in the Day Spa industry in Australia with a particular focus on backlink analysis.

Summary

Businesses in the Day Spa industry are lucky enough have services that are of interest to people wanting something to do on the weekend or while on holiday as well as those planning weddings. Both of these areas have many blogs and websites writing about them which creates lots of link building opportunities.

Onsite Optimisation

While this analysis is primarily focused on backlink analysis, its helpful to get a sense of the degree of optimisation in the industry. We’ve chosen to use the very simple measure of homepage title optimisation rating on a scale of Not Optimised, Basic Optimisation, Well Optimised & Overly Optimised.

Day Spa Onsite Optimisation

Link Reasons

This section looks at the reasons why websites in this industry give links. Small business backlink profiles are typically dominated by “Attribution Links” which are given for some reason not directly related to the target page (page being linked to) and “Self Created Links” which are links created by someone associated with the target page for the purpose of self promotion. Click the box below for further analysis of the link reasons.

Analysis of Link Reasons (click here)

Attribution (real world activity): 62

Self Created: 67

Value Exchange: 5

Attribution Links

The Day Spa industry is providing services that people like to suggest, write about and review and many of the attribution links were from people who had had an experience and then written about it or were suggesting a day spa experience as something that other people could do.

Other examples of attributed activities include;

  • Being a client of another business (Affiliation)
  • Operating a business of a particular type and/or in a particular location and being included in a list (Business List)
  • Providing complimentary services to a blogger who then wrote about their experience (Review)
  • Providing services which a customer subsequently wrote about (Review)
  • Providing a type of service that was written about in an article (Suggestion)
  • Providing a special discount (could be considered ‘value exchange’)
  • Provided services which were suggested in an article (Suggestion)
  • Collaborating in a showcase event which was then written about (Case Study)
  • Exhibiting at a bridal exhibition
  • Having a vacant position in the business
  • Working on projects with other businesses
  • Being friends with another business (Affiliation)
  • Being a retailer of another business’ products (Affiliation)
  • Providing service that people enjoy

Self Created Links

The ‘self created’ links in this analysis mostly consist of directories, both industry specific and general. We’ll explain more about those in the ‘directories’ section below.

Value Exchange Links

Value exchange links are sometimes hard to define but typically include Sponsorships or Donations that result in links. In this analysis, 4 links were one of those types with the 5th link being an advertisement.

Day Spa Link Reasons

Affiliation Links

Affiliation links are those given due to some kind of affiliation between the source website (website the link is going from) and target website (website link is going to).

Analysis of Affiliation Links (click here)

No surprises here, we’ve seen all of these affiliation link types before.

Day Spa Affiliation Link Types

Directories

Business directories are one of the most abundant link building opportunities on the web but many of them have very little to zero value for SEO. The gems that are definitely worth considering are those directories that are topically and/or locationally relevant to your business. This section looks at the directories discovered in this analysis.

Analysis of Directories (click here)

Our analysis turned up eleven industry specific directories that you should consider. Note that not all of these directories are relevant for all day spa businesses. The key is: [Directory name & link] – [Target Topic] – [Target Location] – [Design Quality] – [is the directory ‘followed’ or ‘no followed’] – [is there a cost]

  • Accommodation Australia – Accommodation – Australia – High – Yes – Requires Further Investigation
  • Beauty & Spas – Beauty & Spas – Australia – Medium – Yes – Requires Further Investigation
  • Day Spas – Day Spas – Australia – High – Yes – Requires Further Investigation
  • My Spa Guide – Day Spas – Australia – High – Yes – Requires Further Investigation
  • In Style Mag Directory – Hair & Beauty – Australia – High – Yes – Requires Further Investigation
  • My Local Salon – Hair, Beauty & Spa – Australia – Medium – No – Requires Further Investigation
  • National Hypnotherapists Register – Hypnotherapists – Australia – Medium – Yes – Requires Further Investigation
  • Well Being – Natural Health, Therapy, Holistic Healing and Health Practitioners – Australia – High – Yes – Requires Further Investigation
  • Natural Therapy Pages – Natural Therapy – Australia – High – Yes – Ongoing Cost
  • Organic Finder – Organic Businesses – Australia – High – Yes – Ongoing Cost
  • Well Guided – Therapists – Australia – High – Yes – Fully Free

For general business directories, see our Australian Business Directories master list.

Article/List Types

Links within articles and lists are usually the most powerful so it helps to know what types of pages are giving these types of links.

Analysis of Article/List Types (click here)

Article Types;

  • Interview (2) – one interview was with a customer who mentioned that the day spa was one of their favourite places to relax
  • Review / Suggestion (14) – general customers reviewing their experiences, bloggers reviewing their experience after having been given complimentary services, local websites suggesting that people visit a local day spa as something they could do on the weekend or while they are in town on holidays
  • Informational Article (1) – article was about a particular type of service that one of the day spas offered (while there was no direct evidence of this, we suspect that this was an advertorial article)
  • Case Study / Collaboration (3) – there were three examples of day spa businesses collaborating in ‘showcase’ events or projects designed to showcase products and services to those planning weddings. The results where then covered in blogs

Link List Types;

  • Business List (24) – there were many business lists, often suggesting businesses that provide a specific type of service

Some others types that didn’t make an appearance;

  • Web Resource List – this list type is often sought after because it represents an opportunity to earn links to a high quality content resource. We found no evidence of these list types in our analysis however.

 Day Spa Article Link Types

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