An ethical SEO provider should always explain any risks associated with each technique they are using on your website. Its not a good idea to build your business using risky SEO techniques that could see your website’s rankings drop at any moment.
There are hundreds of techniques that can be used to improve your search engine rankings and drive more traffic to your website. Many of these techniques are designed to trick the search engines into giving you a higher ranking than you deserve. These deceptive techniques can be very effective but they can also be very risky. If search engines discover you using deceptive techniques they might give you a penalty, strip you of all your rankings or ban you from the index entirely.
Some deceptive techniques are very difficult to detect while also being quite lucrative so its not a good idea to dismiss them out of hand. Other deceptive techniques are much easier to detect so you should use them with caution and use methods to reduce the impact on your website should something go wrong.
Wicked Cow Marketing is an Ethical SEO Company
We will always explain our strategies in full and any associated risks. We offer the full range of techniques and can use various methods to minimise risks when necessary. For more information, see our SEO Process page.