Insurance Brokers SEO Analysis & Resources

Attribution (real world activity): 48

Attribution (online activity): 1

Self Created: 73

Value Exchange: 16

No Clear Reason: 5

Attribution Links

Standard Examples;

• Operating a particular type of business that is trusted enough to be freely recommended by others (Business List, Discussion Mention, Review, Suggestion)
• Being a part of an exclusive group (Membership Affiliation)
• Being a client of or provider to a business that links to those on their website (Client – Provider Affiliation)
• Being a partner or affiliate of a business that links to those on their website (Partner / Affiliate Affiliation)

Other examples;

• Exhibited at an event
• Participated in an event
• Hosted an event
• Owner won a business award
• Business won a local radio competition
• Made a high quality contribution to a website (could be considered ‘self created’)

Self Created Links

The ‘self created’ links in this analysis mostly consist of directories, both industry specific and general. We’ll explain more about those in the ‘directories’ section below.

Another type of self created link is where the business owns several different websites and then links those together.

Value Exchange

Value exchange links are typically given when a business sponsors or donates to a organisation or non profit and are awarded with a link on their ‘sponsors page’ or elsewhere on their website.

No Clear Reason

There were several links where the reason was not obvious. Most of these links appeared in the footer or sidebar and we are reasonably confident that they would turn out to be ‘Partnership / Affiliation’ links if investigated further.

We found particularly high instances of ‘partnership / affiliate’ and ‘donation / sponsorship’ links in this analysis.

Our analysis turned up nine industry specific directories that you should consider. Note: not all of these directories will be relevant to all insurance brokers. The key is: [Directory name & link] – [Target Topic] – [Target Location] – [Design Quality] – [is the directory ‘followed’ or ‘no followed’] – [is there a cost]

• Australia Car Insurance Directory – Automotive Insurance Providers and Brokers – Australia – Medium – No – Fully Free
• Australian Online Finance – Finance – Australia – Low – No – Fully Free
• Financial Services Directory – Financial Services – Australia – Medium – Yes – Fully Free
• Go Hospitality – Hospitality – Australia – Medium – No – Fully Free
• Get Informed on Insurance – Insurance – Australia – Medium – No – Requires Further Investigation
• City Insurance – Insurance – Australia – High – Fully Free
• Master Funds – Investment, Finance, Superannuation & Taxation – Australia – Medium – Requires Further Investigation
• City Lawyers – Lawyers – Australia – Medium – No – Fully Free
• Motoring Directory – Motoring – Australia – Medium – Yes – Once Off Cost
• Professional Indemnity Insurance – Professional Indemnity Insurance – Australia – Medium – Yes – Fully Free
• My Property Swap Directory – Real Estate – Australia – High – Yes – Requires Further Investigation
• ATUG – Tradesman – Australia – Medium – Yes – Fully Free

For general business directories, see our Australian Business Directories master list.

Article Types;

• News Item (4) – mostly related to events, see the attribution link examples above
• Guest Contribution (1) – an insurance expert contributing some information on a related website

Link List Types;

• Business List (8) – labelled as useful links on related websites
• Web Resource List (1) – this list was majority a ‘business list’ but also had some links to resources