Wicked Cow Marketing

Open NavigationOpen Search
  • Home
  • Services
  • Resources
  • Contact
You are here: Home / Resources / Industry Research / Interior Design SEO Analysis & Resources

Interior Design SEO Analysis & Resources

interior design seo analysisIntroduction

This is an analysis of the Search Engine Optimisation techniques and landscape in the Interior Design industry in Australia with a particular focus on backlink analysis.

Summary

The interior design industry is pretty generous with links. There is a large and active blogging community of both hobbyists and businesses. There are numerous events where designers can show off their latest products and interested people can come and look and then write about it in their blogs, magazines and other websites.

Onsite Optimisation

While this analysis is primarily focused on backlink analysis, its helpful to get a sense of the degree of optimisation in the industry. We’ve chosen to use the very simple measure of homepage title optimisation rating on a scale of Not Optimised, Basic Optimisation, Well Optimised & Overly Optimised.

As you can see below, this industry is fairly middle of the road. Most homepage titles had basic optimisation with a few not optimised and one well optimised.

Homepage Title Optimisation

Link Reasons

This section looks at the reasons why websites in this industry give links. Small business backlink profiles are typically dominated by “Attribution Links” which are given for some reason not directly related to the target page (page being linked to) and “Self Created Links” which are links created by someone associated with the target page for the purpose of self promotion. Click the box below for further analysis of the link reasons.

Analysis of Link Reasons (click here)

Attribution (real world activity): 38

Self Created: 37

Attribution Links

Many of these were due to the Life Instyle interior design exhibition in Melbourne that a few of the businesses in the analysis had exhibited at. Many bloggers who visited the exhibition went on to write posts about their experiences which included links to the websites of some of the designers who’s work they particularly enjoyed.

Other examples of attributed activities include;

  • Being a client of another business (Affiliation)
  • Doing good work and being noticed for it
  • Working on projects with other businesses
  • Being a business of a particular type
  • Being in a partnership with another business (Affiliation)
  • Being a retailer of another business’ products (Affiliation)
  • Being a member of the Design Institute of Australia (could also be considered a ‘Self Created’ link)
  • Hosting an event which was covered in an article

Self Created Links

The ‘self created’ links in this analysis mostly consist of directories, both industry specific and general. We’ll explain more about those in the ‘directories’ section below.

Link Reasons AU Links

Affiliation Links

Affiliation links are those given due to some kind of affiliation between the source website (website the link is going from) and target website (website link is going to).

Analysis of Affiliation Links (click here)

No surprises here, we’ve seen all of these affiliation link types before.

Affiliation AU Links

Directories

Business directories are one of the most abundant link building opportunities on the web but many of them have very little to zero value for SEO. The gems that are definitely worth considering are those directories that are both topically and/or locationally relevant to your business. This section looks at the directories discovered in this analysis.

Analysis of Directories (click here)

Our analysis turned up nine industry specific directories that you should consider. The key is: [Directory name & link] – [Target Topic] – [Target Location] – [Design Quality] – [is the directory ‘followed’ or ‘no followed’] – [is there a cost]

  • Specifier – Architecture & Design – Australia – Medium –  Followed – Ongoing Cost
  • Infolink – Architecture, Building, Construction & Design – Australia – Medium – No – Fully Free
  • Site Build – Building – Australia – Medium – No – Restricted Free
  • City Designers – Designers – Australia – Medium – No – Fully Free
  • Home & Garden Directory – Home & Garden – Australia – Medium – Yes – Fully Free
  • Home Design Directory – Home Design – Australia – High – No – Ongoing Cost
  • Home Improvement Pages – Home Improvement – Australia – High – Yes – Ongoing Cost
  • Interior Designers Australia – Interior Design – Australia – Medium – Yes – Fully Free
  • Restaurants & Catering Supplier Directory – Restaurant & Catering Suppliers – Australia – High – Yes – Requires Further Investigation

For general business directories, see our Australian Business Directories master list.

Article/List Types

Links within articles and lists are usually the most powerful so it helps to know what types of pages are giving these types of links.

Analysis of Article/List Types (click here)

Article Types;

  • Interview (1) – the interview was with an artist who’s work was featured in an exhibition and the link in question was to the interior design studio that hosted the event
  • Review / Suggestion (12) – mostly interior design products being reviewed either as they were seen at the Life Instyle trade show or just as products from the marketplace
  • News Item (4) – studios being covered in news items such as upcoming events, recently released products of interest and newly completed projects
  • Informational Article (6) – the businesses and work of studios being discussed in articles
  • Feature Piece (1) – article featuring a studio as the sole subject
  • Case Study / Collaboration (4) – related businesses writing a case study or portfolio piece for their blog and mentioning an interior design studio that they collaborated with on the project

Link List Types;

  • Business List – a list of Australian homewares designers

Some others types that didn’t make an appearance;

  • Web Resource List – this list type is often sought after because it represents an opportunity to earn links to a high quality content resource. We found no evidence of these list types in our analysis however.

Article List Type AU Links

 

Back to top ▴

Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
Based on 5 reviews
powered by Google
Adelaide Speed Date ASD
Adelaide Speed Date ASD
06:31 30 Sep 18
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
Next Reviews
js_loader

I’m a Level 8 in Google’s ‘Local Guides’ Program

Nick Morris Local Guides

‘Local Guides’ is Google’s program for encouraging people to contribute photos, reviews, ratings and other info to the Google Maps platform. These are the people who will most likely leave reviews of your business on Google so it helps to understand how the platform works. See my contributions here.

Search Engine Marketing (SEM) Search Engine Optimisation (SEO)

Blog Posts

  • Local SEO in 2018
  • SEO Campaign Expectations
  • The State of Small Business SEO: Link Building
  • Boost your Conversions with Landing Pages (LGP#8)
  • How to Buy Leads & Skip the Marketing Hassle (LGP#7)

Article Categories

  • Adwords (2)
  • Content Creation (7)
  • Conversions (2)
  • Copywriting (2)
  • Landing Pages (2)
  • Lead Generation (8)
  • Link Building (11)
  • Our Process (2)
  • Podcast (6)
  • Sales Process (2)
  • SEO (12)
  • Social Media (3)

Business Information

About Us

Privacy Policy

Contact

Copyright © 2022 · Tailor Made on Genesis · WordPress