Interior Design SEO Analysis & Resources

Attribution (real world activity): 38

Self Created: 37

Attribution Links

Many of these were due to the Life Instyle interior design exhibition in Melbourne that a few of the businesses in the analysis had exhibited at. Many bloggers who visited the exhibition went on to write posts about their experiences which included links to the websites of some of the designers who’s work they particularly enjoyed.

Other examples of attributed activities include;

• Being a client of another business (Affiliation)
• Doing good work and being noticed for it
• Working on projects with other businesses
• Being a business of a particular type
• Being in a partnership with another business (Affiliation)
• Being a retailer of another business’ products (Affiliation)
• Being a member of the Design Institute of Australia (could also be considered a ‘Self Created’ link)
• Hosting an event which was covered in an article

Self Created Links

The ‘self created’ links in this analysis mostly consist of directories, both industry specific and general. We’ll explain more about those in the ‘directories’ section below.

No surprises here, we’ve seen all of these affiliation link types before.

Our analysis turned up nine industry specific directories that you should consider. The key is: [Directory name & link] – [Target Topic] – [Target Location] – [Design Quality] – [is the directory ‘followed’ or ‘no followed’] – [is there a cost]

• Specifier – Architecture & Design – Australia – Medium –  Followed – Ongoing Cost
• Infolink – Architecture, Building, Construction & Design – Australia – Medium – No – Fully Free
• Site Build – Building – Australia – Medium – No – Restricted Free
• City Designers – Designers – Australia – Medium – No – Fully Free
• Home & Garden Directory – Home & Garden – Australia – Medium – Yes – Fully Free
• Home Design Directory – Home Design – Australia – High – No – Ongoing Cost
• Home Improvement Pages – Home Improvement – Australia – High – Yes – Ongoing Cost
• Interior Designers Australia – Interior Design – Australia – Medium – Yes – Fully Free
• Restaurants & Catering Supplier Directory – Restaurant & Catering Suppliers – Australia – High – Yes – Requires Further Investigation

For general business directories, see our Australian Business Directories master list.

Article Types;

• Interview (1) – the interview was with an artist who’s work was featured in an exhibition and the link in question was to the interior design studio that hosted the event
• Review / Suggestion (12) – mostly interior design products being reviewed either as they were seen at the Life Instyle trade show or just as products from the marketplace
• News Item (4) – studios being covered in news items such as upcoming events, recently released products of interest and newly completed projects
• Informational Article (6) – the businesses and work of studios being discussed in articles
• Feature Piece (1) – article featuring a studio as the sole subject
• Case Study / Collaboration (4) – related businesses writing a case study or portfolio piece for their blog and mentioning an interior design studio that they collaborated with on the project

Link List Types;

• Business List – a list of Australian homewares designers

Some others types that didn’t make an appearance;

• Web Resource List – this list type is often sought after because it represents an opportunity to earn links to a high quality content resource. We found no evidence of these list types in our analysis however.