Link building is the process of creating or encouraging the creation of links pointing (leading) from another website to your website (known as inbound or incoming links).
Link building is an important part of SEO because Google uses the number and quality of inbound links to a website as the primary indicator of that website’s authority and trustworthiness. Websites with a higher trustworthiness and authority will rank higher in the search results.
White Hat vs Black Hat
There are many different tactics for acquiring links and the ones you use will differ depending on your chosen SEO strategy. We recommend reading about white hat link building techniques and carefully considering the risks and returns of each link building technique.
We build links using an affordable, low risk approach which still gets good results. More on that strategy here.