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SEM Packages

‘SEM’ stands for ‘Search Engine Marketing’ which is the process of utilising the search engines’ Pay Per Click (PPC) based advertising platforms.

We offer SEM packages which include a certain amount of time each month to set up and optimise your campaign/s. Please contact us for a quote.

Total Cost = Advertising Spend + Management Fee

Your advertising budget is the limit we set for your campaign each month. The budget limits your advertising spend.

The advertising spend is the amount you actually spend on advertising. The advertising spend is paid directly to the search engine via the credit card that you have on file with them. This will be configured as part of the setup of your campaign.

The management fee is the amount you pay to us to manage your campaign.

Therefore, the total monthly cost of your SEM campaign is the monthly advertising spend plus our monthly management fee.

What’s the Right Advertising Spend?

There’s no magic number for your advertising budget but there are two main factors to consider;

  • Cost per click (CPC) – with this model you pay when your ad receives a click. Therefore, the higher your advertising budget, the more clicks you’ll get through to your website
  • Optimisation – in order to optimise your campaign we need a certain amount of data to run statistically significant tests. The higher your budget the quicker we’ll be able to optimise your campaign

We can advise you on a good advertising budget to start for your industry.

Landing Pages

For small businesses attempting to generate leads from the SEM campaign, a landing page is generally recommended. A landing page is a separate page on your website with a similar look and feel to the rest of your site but is designed to encourage the visitor to take a specific action, usually call you or submit a form to you with their lead details. The use of a landing page can improve the performance of your campaign significantly.

Before we get started with your campaign we’ll advise you whether we think you need a landing page or not and quote the cost of the landing page if required. This will be a once off cost at the start of the campaign.

Monthly Reports

At the end of each month you’ll receive a Search Engine Marketing performance report. This will include information about your;

  • Number of leads generated*
  • Traffic received
  • Cost per lead

*We’ll use a tracked phone number to measure how many phone leads were generated each month

Questions?

If you have any other questions, please contact us.

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Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
Based on 5 reviews
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Adelaide Speed Date ASD
Adelaide Speed Date ASD
06:31 30 Sep 18
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
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