Wicked Cow Marketing

Open NavigationOpen Search
  • Home
  • Services
  • Resources
  • Contact
You are here: Home / Content Creation / SEO Content Strategy for Small Businesses

SEO Content Strategy for Small Businesses

February 6, 2015 by nick Leave a Comment

SEO Content StrategyOngoing content creation is important to cover more keywords and help to attract links. You could just jump on your blog and start writing but its much better to have a strategy to ensure you are using your time and resources effectively. In this post I’m going to lay out an SEO Content Strategy (a content strategy with a specific focus on Search Engine Optimisation) which I think works pretty well for small businesses with low budgets.

With any SEO content that you create on your website, you generally have three main objectives;

  • Attract people searching for your products and services
  • Attract links to your website
  • Attract people searching for topics related to your products or services

There are many other non-SEO objectives such as building your email list, engaging with your customers and building your brand, but the three above are the main ones for Search Engine Optimisation (SEO).

If you can create content which meets all three of those objectives at once, that is ideal. However, that’s generally very difficult to pull off. Its much more effective to have each piece of content focused on achieving just one of the objectives.

In case you’re wondering how you’re going to create all this content on top of everything else you already have to do in your business, read this guide on how to get content done.

Content to Attract People Searching for your Products & Services

This is typically your home page and product and services pages. Each product or service should have its own page and should be optimised for the main keywords associated with that product or service.

You can support your main product and service pages with;

  • Case studies that discuss how your solutions can be/have been applied to a particular problem
  • How to guides for using your products and services

Content that Attracts Links to your Website

In general this means content that is interesting and useful to your linking audience (those with the ability and motivation to link to you). Before you set out to actually create this content you need to have a clear idea of how you are going to attract or build links to it. Read our guide on broken link building to get an idea of two of the ways we do it. You can also review our article on why people link so you know what motivations you need to tap into in order to get those links coming your way.

Content to Attract People Searching on Relevant Topics

The objective here is to cover keywords and topics that are more loosely related to the products and services you offer. There’s many things you can write about here which I think sometimes overwhelms people and causes them to get off track. That’s why we advocate utilising the Q&A content strategy where the objective is to answer every question your potential customers could ask.

Once you’ve covered off most of your Q&A articles, or got them in the works, you can supplement them with other types of articles such as interviews, group interviews, resource lists, how to articles, news articles, opinion pieces, commentary, funny / entertaining pieces and more.

Conclusion

Content is the backbone of modern white hat SEO.

Content can be expensive and time consuming to create, so don’t start writing/creating until you have a solid strategy to ensure your time and resources are being utilised effectively.

Create each piece of content with just one SEO content objective in mind to make it easier to successfully achieve that objective.

Filed Under: Content Creation, Link Building, SEO

Back to top ▴

Back to top ▴

Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
Based on 5 reviews
powered by Google
Adelaide Speed Date ASD
Adelaide Speed Date ASD
06:31 30 Sep 18
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
Next Reviews

I’m a Level 8 in Google’s ‘Local Guides’ Program

Nick Morris Local Guides

‘Local Guides’ is Google’s program for encouraging people to contribute photos, reviews, ratings and other info to the Google Maps platform. These are the people who will most likely leave reviews of your business on Google so it helps to understand how the platform works. See my contributions here.

Search Engine Marketing (SEM) Search Engine Optimisation (SEO)

Blog Posts

  • Local SEO in 2018
  • SEO Campaign Expectations
  • The State of Small Business SEO: Link Building
  • Boost your Conversions with Landing Pages (LGP#8)
  • How to Buy Leads & Skip the Marketing Hassle (LGP#7)

Article Categories

  • Adwords (2)
  • Content Creation (7)
  • Conversions (2)
  • Copywriting (2)
  • Landing Pages (2)
  • Lead Generation (8)
  • Link Building (11)
  • Our Process (2)
  • Podcast (6)
  • Sales Process (2)
  • SEO (12)
  • Social Media (3)

Business Information

About Us

Privacy Policy

Contact

Copyright © 2021 · Tailor Made on Genesis · WordPress