Wicked Cow Marketing

Open NavigationOpen Search
  • Home
  • Services
  • Resources
  • Contact
You are here: Home / Resources / Concepts / SEO Knowledge

SEO Knowledge

The SEO pursuit is similar to other forms of marketing in some ways but very different in others. Its unique because it operates in a closed system where the rules are governed by the search engines. These rules are secret, known only to those higher ups at the search engines, and can be changed at any time – Google is reported to make over 500 changes to its algorithm every year. This makes SEO a constantly moving target and means that SEO providers need to keep on top of industry news to make sure they don’t lose touch.

Here are methods that help us to work out how the search engines might work;

  • Look at the search engine guidelines. Both Google and Bing have detailed webmaster guidelines that give great information (from their perspective) about how you should approach SEO.
  • Look at industry studies and reports. The most well known is SEOmoz’s semi-annual Search Engine Rankings Factors survey and correlation study.
  • Do internal studies and testing to work out what works and what doesn’t.
  • Read the how to’s, articles and presentations of other SEO professionals to see what is working for them. The SEO industry has a very active blogging community so there’s always heaps of articles coming out that you can learn from. You can also get a good overview of strategies and news by subscribing to an SEO news site such as Search Engine Land.
  • Hang off every word of the search engine’s representatives such as Google’s Matt Cutts. You can also check out webmaster Q&A’s from Google on Youtube and follow their blogs for updated news.

An alternative to trying to figure how the search engines decide which websites should be ranked higher is to focus on creating high quality websites that provide value to users and hope that the search engines will give it due credit.

We focus on high quality techniques that improve your website and take much of the guesswork out of SEO.

Learn More About Our SEO Process.

 

Back to top ▴

Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
powered by Google
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
See All Reviews

I’m a Level 8 in Google’s ‘Local Guides’ Program

Nick Morris Local Guides

‘Local Guides’ is Google’s program for encouraging people to contribute photos, reviews, ratings and other info to the Google Maps platform. These are the people who will most likely leave reviews of your business on Google so it helps to understand how the platform works. See my contributions here.

Search Engine Marketing (SEM) Search Engine Optimisation (SEO)

Blog Posts

  • SEO Campaign Expectations
  • The State of Small Business SEO: Link Building
  • Boost your Conversions with Landing Pages (LGP#8)
  • How to Buy Leads & Skip the Marketing Hassle (LGP#7)
  • Online Business Directories – Are They Worthwhile? (LGP#6)

Article Categories

  • Adwords (2)
  • Content Creation (7)
  • Conversions (2)
  • Copywriting (2)
  • Landing Pages (2)
  • Lead Generation (8)
  • Link Building (11)
  • Our Process (2)
  • Podcast (6)
  • Sales Process (2)
  • SEO (11)
  • Social Media (3)

Business Information

About Us

Privacy Policy

Contact

Copyright © 2019 · Tailor Made on Genesis · WordPress