Wicked Cow Marketing

Open NavigationOpen Search
  • Home
  • Services
  • Resources
  • Contact
You are here: Home / Resources / Concepts / Content Creation

Content Creation

Content creation is an important part of SEO in general and especially the White Hat SEO strategy that we recommend. The mission of search engines is to return the best webpages for a given query and they do this by looking at the website’s content and scoring it based on how useful, interesting, authoritative and trustworthy it is and what its actually about.

The goal is to create content for your website that the search engines will judge to be interesting, useful and trustworthy and also relevant to the types of queries that your customers are likely to make when searching for your products and services. They make this judgement using a complicated and secret process which includes links and social shares as primary indicators.

Content creation fits into our SEO process in two different ways;

  • Website optimisation – this includes recommendations about what kind of content each page should have on it and what keywords to use within that content
  • Ongoing SEO – this involves creating interesting and useful content that will attract links and social shares

Content Marketing & Distribution

Unfortunately you can’t just create great content and people will find it automatically, you have to do work to get it out into the market. This is called content marketing or content distribution.

The idea is to get your content in front of the people who have the ability to link to it (such as bloggers) and share it (such as those with social network accounts). These people tend to gather in certain locations such as online communities or industry news sites so we can try and target them there or use other techniques to get your content in front of the right people.

Content marketing and distribution is included in the Ongoing SEO phase of our SEO process.

 

Back to top ▴

Customer Reviews

Wicked Cow Marketing
Wicked Cow Marketing
5.0
Based on 5 reviews
powered by Google
Adelaide Speed Date ASD
Adelaide Speed Date ASD
06:31 30 Sep 18
Barnabas Smith
Barnabas Smith
07:32 19 Sep 18
Wicked Cow Marketing provided an exceptional service in the development and maintenance of my web presence. Whereas other companies seem to only work on the website back-end, and some specialise in SEO, I found the team at WCM to be highly skilled at both, as well as setting me up to manage my own content. I would highly recommend them.
Ryan Kris
Ryan Kris
21:48 12 Dec 17
Great SEO service and support by Nick. Excellent communicator and great technical knowledge.
Daniels Langeberg
Daniels Langeberg
07:17 12 Dec 17
It was a great pleasure working with Nick and Wicked Cow. He was extremely effective in assisting us migrate our old to new company website in a quick and painless way, applying SEO to improve our search ranking and making further suggestions on new content that could further improve our web visibility. Top grade communication as well. I would highly recommend his services.
Tarnia Turner
Tarnia Turner
10:11 01 Dec 16
We were referred to Wicked Cow Marketing by our website designer. We found his knowledge of SEO to be top notch and right on the money. Not only that but his service, response time, and a personal effort by Nick to educate us were just the qualities we were looking for in our SEO consultant. We would happily put our trust in Nick again and to refer him, due to his excellent results.
Steve Barrett
Steve Barrett
22:57 09 Oct 16
Great service and support, helped increase our web rankings and organic traffic. Nick and the team knew how to work within limited startup budgets and offered a balanced service. Would recommend.
Next Reviews
js_loader

I’m a Level 8 in Google’s ‘Local Guides’ Program

Nick Morris Local Guides

‘Local Guides’ is Google’s program for encouraging people to contribute photos, reviews, ratings and other info to the Google Maps platform. These are the people who will most likely leave reviews of your business on Google so it helps to understand how the platform works. See my contributions here.

Search Engine Marketing (SEM) Search Engine Optimisation (SEO)

Blog Posts

  • Local SEO in 2018
  • SEO Campaign Expectations
  • The State of Small Business SEO: Link Building
  • Boost your Conversions with Landing Pages (LGP#8)
  • How to Buy Leads & Skip the Marketing Hassle (LGP#7)

Article Categories

  • Adwords (2)
  • Content Creation (7)
  • Conversions (2)
  • Copywriting (2)
  • Landing Pages (2)
  • Lead Generation (8)
  • Link Building (11)
  • Our Process (2)
  • Podcast (6)
  • Sales Process (2)
  • SEO (12)
  • Social Media (3)

Business Information

About Us

Privacy Policy

Contact

Copyright © 2022 · Tailor Made on Genesis · WordPress